- Bucharest, august 2009 – Infinit Solutions launches a new integrated communication campaign, developed entirely in Romania, to celebrate 3 years of Honda Trading presence on the local market. After successfully implemented Honda Picasso campaign, Infinit Solutions goes further and develops a campaign that emphasizez the relationship between brand and user.
The campaign features a TV spot with an authentic approach, which starts from the idea of Honda celebrating with all those who love the well-known brand. The commercial will be broadcasted on Antena 3 TV, Discovery, National Geographic, Money Channel, Reality TV and Sport.ro channels.
The commercial filming lasted for two nights and three locations were used in Bucharest – Ibiza Sol residential project, a private residence and for the end, a dealer’s showroom was chosen.
Alex Cernatescu, CEO and Creative Director – Infinit Solutions: ”We wanted to show the way we see the relationship between the brand and the user, the small moments of satisfaction offered daily. We try to overcome stereotypes like car + luggage + kids = happy family on a trip, and to show the other sides present in the life of a car owner. The commercial is based on a very simple idea: everybody celebrates with Honda, and after a busy day, the cars by themselves lead their owners to a huge surprise party.”
The Honda „Anniversary Campaign” will also be present in print and online and will be supported by a component of POS marketing in the dealers’ offices across the country.
Hirotomo Kani – President Honda Trading Romania declares:”We celebrate 3 years on the Romanian automotive market and we want both owners and prospective owners of Honda cars to be with us. We chose to go for a campaign fully developed her,e in Romania, signed Infinite Solutions.”
Founded in 1948, Honda is the world leader in the production of motorized equipment, offering a wide range of products and technologies. Honda strives to be the company that society wants respecting the commitments from partners and sharing the joy with people around the world.
Infinit Solutions a castigat un pitch care a avut loc in mai, in urma caruia a castigat contul Inmedio,...
E clar ca fiecaruia ii place sa traga cu ochiul pe gaura cheii la vecinul. Iar Alex Cernatescu, CEO...
Alex Cernatescu, CEO Infinit Solutions, vorbeste despre ACTA si consecintele cenzurii la Antena 3, in cadrul emisiunii News Magazine,...
Infinit Solutions Agency semneaza lansarea site-ului Verida.ro, care isi propune sa informeze publicul cu privire la ofertele de creditare,...
Facebook-ul este teritoriul utilizatorilor. Situatia ideala e aceea in care, de aplicatiile dezvoltate de agentii pentru branduri se bucura in...
The real estate developer Adama is strengthening its online presence by launching a series of mini-sites. The projects developed...
Infinit Solutions lanseaza platforma de produs perfect-leasing.ro pentru Porsche Finance Group Romania
Infinit Solutions anunta lansarea site-ului perfect-leasing.ro, platforma de produs ce sustine comunicarea online pentru PERFECTLEASING, noul produs de leasing...
Agentia tradigitala Infinit Solutions a dezvoltat noul design al site-ului Paginademedia.ro, cu o varianta dedicata pentru mobil si cu...
- [RO] CREATIVE SERVICES Cum sa muti bolovanul de la pestera cu recunoastere de retina. Publicitatea de ieri si de azi: REVIEW & UNBOXING cu Bogdan Moraru (Creative Director, Infinit Agency) August 25, 2017
- [RO] SOCIAL MEDIA – Top doua sute de beneficii ale desenatului pe asfalt sau cum sa faci social media la firul ierbii August 25, 2017
- [RO] Infinit Solutions Agency a castigat contul de creatie si digital media Areon in urma unui pitch pe Romania si Bulgaria August 17, 2017
- [RO][TheTrends] Fratii Cernatescu, Infinit: “Businessul nostru a ajuns la maturitate. Acum vrem si mai mult!” May 30, 2017
- [RO] Digital Advertising, Marketing, Campaigns and the future – Watch the Wall-Street.ro (WSTV) Exclusive Interview with Infinit’s CEO – Alex Cernatescu May 21, 2017