“ We need to have an integrated approach that will bring long term holistic value to all the digital assets that we are constantly building.
The consumer is at the center of our brand universe, he is digital and he is in charge. We want to join our customers in they journeys and we want to give them useful and usable information on all digital channels.”
Digital Marketing Manager – Rompetrol Group
We had the following in our minds when we built the app:
There cannot be “just mobile” anymore
Mobile can be maximized only by integrating it in a holistic approach
Mobile is going towards being used as the main brand single sign on device
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