Honda Eco Challenge
Client
Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.
The client wanted a promotion with good and fast results, but at the same time it was necessary to build a stronger brand to make the difference on a market full of competitors and to reinforce its positioning: “Better cars for a better world.”
We found a fresh solution that had never been done in Romania on which we could create an ever growing brand: a communication platform called Eco Challenge. We came up with the creative (key concept, key visual, interactive concept and design, ATL concept and design, BTL concept and implementation), strategic and media planning and buying integrated solution.