ATL

XTB Awareness campaign

Client

X-Trade Brokers

www.xtb.ro

Brokerage company on the capital market of derivatives present in 7 European countries (Czech Republic, Poland, Spain, Slovakia, Germany, Italy and now, Romania).

It was necessary to create an awareness campaign around the launching moment of X-Trade Brokers on the Romanian market, the 6th one in their expansion Euro plan.

    • This is what happened:  

    We had a very limited time to shoot 3 video commercials adaptations of their original TV spots.Everything from script to air was done in 2 weeks.

    Then we came up with the web strategy, we media planning and of course the visuals for special media implementation (like the Artmark catalogue).

    The results were higher then expected/The awareness and the website traffic increased exponentially.

    • Web banners production

    • TV Production

    • Creative print concept

    • Creative Web adaptation

    • Media buying

    • Media planning

    • Strategy

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