ATL

Adama - Twelve Installments

Client

Adama

www.adama.ro

Adama is a strong real estate developer, active in Romania, Moldova, Ukraine and Turkey.

Adama is a strong real estate developer, active in Romania, Moldova, Ukraine and Turkey. Eventhough the messages on the real estate market are very crowded, especially since the launching of the Prima Casa program, our task was a bit difficult from the begining because we had to communicate our special offer from Adama, the "12 rates gift", the offer had to be fully understood.

    • Infinit Solutions came up with an original way to implement the TV commercial. "Twelve Installments" campaign ran on TV, radio, print and outdoor. The clip has an original and a lively approach, the 12 installments offered by Adama in the first year are personified and bring to the new apartment a series of presents. We went for a captivating and an innovative approach of the commercial, to emphasize the real value of the advantages brought by the new campaign.

    • Outdoor development

    • Radio development

    • Print development and production

    • TV Development and Production

    • Creative print concept

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