Honda Picasso
Client
Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.
We had to communicate Honda Accord as a very advanced automobile, while available through highly attractive financial solutions.
The client needs to differentiate the Honda products from the competition and strengthen its position as a leading and innovative constructor.
We came up with Honda Picasso, a completely different approach, new for the Romanian automotive market. The campaign revolves around the concept saying that "Everything you ever dreamed of is real". The commercial shows a painting of the car, done in Picasso's cubist manner and presents the new Honda Accord as an exhibit in an art gallery, not in a showroom as expected, emphasizing the state-of-the-art technologies available in the new Honda Accord.
