Honda Jazz Launch
Client
Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.
Honda wanted to launch the new and surprising Honda Jazz (check it out here) in a very original way in order to make it the most memorable car launch of the year. The sales expectation were high and the launching event had to be in the same high spirit.
Infinit Solutions decided to build the entire event on the concept of “Honda Jazz-a car full of surprises”. The guests present at the launching were taken by surprise when they saw not one, but 3 Honda Jazz coming out from the walls. We were able to capture the essence of the “surprise concept” proving that this car shows up in the most unusual moments and fits in the most unusual places. The final surprise: we were able to place another two cars in the Rin Grand Hotel lobby, where the event happened.
