Honda Eco Challenge
Client
Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.
The aim of this campaign was to raise the attention upon the impact of the aggressive driving through an eco driving contest to bring out the ecologic spirit and to make the drivers more responsible in what it concerns the environment.
Our task was to implement this event in 3 cities: Bucharest Chiajna Asko Dealer-starting point, Slobozia-check point, Braila Mara Honda Dealer-2nd check point with finish point in Bucharest.
It was a huge effort of implementation but with an excellent organization and passion we made the most of it. Honda CR-V is a model with a low fuel consumption, with a diesel engine with low emissions and is thought to have a little negative impact on the environment.