The client was looking for a perfect creative crew for an unconventional graffiti contest that would sustain the urban movement and the youth community. The Cosmote expectation was high because they wanted this contest to become the best in its category and to support the young Romanian consumers activities. They were looking for a full service agency to offer them an integrated solution for their event.

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We developed an original concept that managed to integrate all the elements of this event. This was for the first time when such an event was allowed in a public school,  ”Tonita High School of Arts” from Bucharest, in which 15 teams from 8 cities from Romania were involved in the contest. This was the first High School in Bucharest that had graffiti drawings on its walls. The results kept everybody from this project satisfied and the teenagers did it their way!