Honda Eco Challenge
Client
Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.
Honda is one of the world’s greatest car company with a long tradition with a creative design. Due to the fact that Honda is a powerful presence on the International car market, it has a very strong environment responsibility communication with its consumers.
Honda Eco Challenge was a complex campaign held on several media channels with intense media coverage. There was a specific order in which this campaign unfolded: the interactive part was essential and needed to fully engage the Romanian drivers and to change their vision about the eco driving.
This site was an online platform fully supporting Honda Eco Challenge campaign. Since one of the main task of this campaign was to organize and centralize a complex data base we came up with an efficient system and at the same time we created a community of eco drivers. The drivers had to qualify for the final eco race through a driving test game. All our efforts ended up with a huge feedback from the drivers and we are proud to say that now we have a stable Honda online community.
Do you have what it takes to be an eco driver? Give it a shot!