Efectul Axe
Axe has earned name as a very popular, funny and sexy brand among the masculine fragrance products all over the world. There is a true frenzy around the “Axe effect” and their special events. This time, they needed a an interactive catchy solution for the launching of a new type of Axe Chocolate spray.
Ogilvy had a vision and Infinit Solutions had a SOLUTION! A full video website that also included an online contest promotion. During this promotion the consumers had to upload photos and movies on the site to show us their twisted and original way they make a women’s heart go wild. The site worked like a story with several chapters, each uploaded video was a different chapter. The winners went on a dream holiday with 4 hot chicks in Amsterdam. Where else?
This site won. It was a story about pride and lack of prejudice. And what better reward can you receive for a project than winning the prize for the Best FMCG non food Site on Internetix, the only advertising festival in Romania that awards efficiency online?
