Kent Acceler8
The client and their agency, Grey Bucharest needed the best implementation of the Audi Accler8 campaign, an original approach that keeps every consumer involved in the chance to win an Audi R8 in a complete and updated website.
We implemented a full 3D solution recreating virtually every detail of an Audi R8. Consumers could configure and customize it, transforming it into their dream car. The 3D platform was then carried on tablet PCs in a simplified form for horeca. The consumers could actually win the car they subsequently created online based on a specific and simple mechanic present on the website. We realized a complex implementation of 3D images and programming with a challenging date base of users.
