INTERACTIVE

Mycoversmile

Client

P&G/Grey

www.pg.com

Our client wanted to implement a fresh and eye-catching online contest where the users could upload their pictures of their smile in a special magazine format.  The winning- smile would be promoted on the Cosmopolitan magazine cover.

    • The competition platform was based on UGC and added originality to the contest by using as websites celebrity hosts: Smiley and Laura Cosoi. The solution was innovative because the UGS platform had a fresh and daring design and creative concept. We successfully combined flash graphics, user interface and interaction and video integrated content. The results were impressive: tens of thousands of visits and pictures uploaded in a short time.

    • Website Development

    • Complex online and media platforms

    • Web Information Architecture and Site Usability

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