ATL

Honda Trading Anniversary

Client

Honda

www.hondatrading.ro

  Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.

Honda Trading Romania celebrates 3 years on the Romanian automotive market and they wanted both owners and prospective owners of Honda cars to be with them. Honda Trading Romania chose to go for a campaign fully developed here in Romania

    • We wanted to show the way we see the relationship between the brand and the user, the small moments of satisfaction offered daily.

    We try to overcome stereotypes  like car + luggage + kids = happy family on a trip, and to show the other sides present in the life of a car owner The commercial is based on a very simple idea: everybody celebrates with Honda, and after a busy day, the cars by themselves lead their owners to a huge surprise party.

    • Print development and production

    • TV Development and Production

    • Cross Media Adaptations and Creations

    • Concept creative implementation

    • Full Interactive campaign adaptation

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    Your data is collected by SC Infinit Solutions SRL which is a licensed operator in personal data processing under no. 12237, according to Law No 677/2001, to fulfill legal attributions of notifications and statistical recording. Data may be disclosed to third parties on a legitimate, legal basis. You can exercise your rights of access, of intervention and of opposition in the conditions stipulated by Law No. 677/2001, through a written, signed and dated demand, sent to the company.