XTB Forex Cup
Client
Brokerage company on the capital market of derivatives present in 7 European countries (Czech Republic, Poland, Spain, Slovakia, Germany, Italy and now, Romania).
The client wanted a strong platform for promoting the „Forex Cup” competition that should raise lots of participants from all areas. XTB wanted a campaign that would differentiate the company from others not only by platform and technology, but also the novelty market: the biggest prize of the competition was a beautiful Porsche Cayman.
We thought about launching a new integrated communication campaign that is built around a super competition, giving away the biggest prizes so far on the market. We created a concept of a TV spot with an authentic approach that starts from idea of the best competition ever made in Romania. Also, we created a strong presence of the campaign in the online environment.
