ATL

XTB - Forex Cup

Client

X-Trade Brokers

www.xtb.ro

Brokerage company on the capital market of derivatives present in 7 European countries (Czech Republic, Poland, Spain, Slovakia, Germany, Italy and now, Romania).

The client wanted to implement a promotion in order to get broad exposure and a large number of participants to the online trading contest.

  • XTB

    • We came up with an original idea which highlighted the importance of the competition. We made a commercial that discovers the novelty of competition. It is that kind of campaign that requires the involvement of the consumer, so that the satisfaction gained is much higher. Forex Cup campaign features a TV commercial that is aired on channels like Antena 1, Antena 3, The Money Channel and Realitatea TV, and it is supported by radio and BTL online activities, having significant components in the most relevant media.

    • TV Development and Production

    • Web banners production

    • TV Production

    • Media planning

    • Strategy

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