ATL

The Honda Year

Client

Honda

www.hondatrading.ro

  Honda is one of the world’s greatest car company with a long tradition in creative design. Due to the fact that Honda is a powerful presence on the international car market, it has a very strong and provocative environmental responsibility communication with its consumers.

Honda wanted to implement a complex campaign with fast and positive results. The customer expected an exciting concept, which could be identified with the avant-garde character and the target of the company.

  • The Honda Year
  • The Honda Year

    • We started from a well-defined point and challenging concept, which could better express Honda's proposal. Our creative concept took the shape of OOH, POSM materials, backed by a powerful on-line component, as well as a radio spot which took by storm the radio stations all over the country.

    • Print development and production

    • Production of materials

    • Creative web adaptation and implementation

    • Web banners production

    • Creative print concept

    • Media planning

    • Full Interactive campaign adaptation

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