Lead generation campaign Lead generation campaign
Increase awareness for Alpha Bank products and services.
Promote and generate online application for Alpha Rapid, a personal needs loan.
Providing creative concepts and materials for online campaigns, content creation and managing
Facebook, Instagram, and YouTube pages.
Developed a mix of hyper-optimized Google and Facebook campaigns;
We used the signals gathered from the platforms in order to adjust:
We made significant use of machine learning algorithms provided by Google and Facebook in order to efficiently expand our reach, target similar audiences and optimize conversion rates.