Influencers Activation Influencers Activation
Outline a detailed online communication strategy that focuses on Tedi's product portfolio. By creating continuous content that follows a consistent theme from the beginning.
Communication objectives include:
- Sales growth;
- Increase product Awareness
- Bringing the Tedi song back to children’s attention;
- Engagement maintaining an active community on social media pages.
Showcasing existing tools on the Tedi website, such as audio stories, games, and activity/coloring sheets.
Develop comprehensive social media strategy (including PR packs, influencer campaigns)
Monthly posting plan: 10 IG posts, 10 FB posts (cartoonish style)
Enhance online presence and brand-consumer relationships for Tedi Romania.
Real-life photos of Tedi mascot for Instagram
Biannual contests on platforms
Page likes campaign and post promotions
Community management for engagement
- 3 influencers
- 8 videos on IG
- 8 reels on IG
- TOTAL REACH: 538.426
- ENGAGEMENT: 10.032
Performance summary after 2 months:
- Total post engagement: 3.779
- Total reach: 1.080.577
- Total impressions: 2.340.997
- Total clicks: 35.049
- Total page engagement: 202.561