Skoda Fabia Lady 2016 Campaign

Challenge:

Stand out in a very crowded media space with Skoda’s great Fabia Color Concept Offer, generate awareness, and most of all LEADS, Test Drives and sales.

Solution:

We had an idea….

We contacted a Romanian shoes designer and asked simply: can you match for the car that the ladies would order, the available color combinations with similar color shoes? The answer was yes.

So we did the first auto motive campaign that, for the duration of the campaign, every lady would get matching designer shoes for her brand new Skoda Fabia Lady Color Concept.

Deliverables:

• Full Creative Concept
• Full Campaign implementation and management
  • Key Visual and full adaptations
  • Conversion Rate optimized landing page
  • Banners for all digital media channels
• Full Digital Media strategy, planning and buying
• Campaign Launch Event – Noblesse Palace exclusive launch of the event

Results:

Happy ladies with great cars and matching shoes are now driving in the streets of Romania.