Viral Campaign Office 365 for GecadNet

We had to come up with an efficient and creative solution to promote the Microsoft Office365 solution towards Gecadnet’s clients.

We found the insight that the “old” generation is opposing changing the way they work and the “new” one is “already in the cloud” in many aspects.

So (lution)…

We selected the famous Romanian actor Dan Condurache and…his actual son 🙂.

They starred in a mini series of videos that we created and filmed that underlines the differences between the generations and the way preconceptions can stop you from benefiting from the power of the modern productivity tools.

And all of this was mixed in a hybrid performance/awareness campaign.


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